A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

Creators aren’t just delivering social posts. They are the connective tissue across screens, ad formats, shopping behavior ...

This is only a glimpse of the data available to CivicScience clients. Discover more data. Social media is far from new to the ...

Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for better ROI.

Affiliate content. Discover how AI fits into the modern marketing funnel—from optimizing SEO to automating social ads—helping ...

Marketing isn’t an activity that can wait until the peak season; on the contrary, it’s important to be prepared well-ahead ...

Three things every marketing leader should know about winning with AI today.

For many, social media is all too much. The drama, the validation, and the fights — it sounds like a typical day on Twitter, ...

Judge Tianna Bias, the recipient of the Mary L. Jones Black Affirmation Award for the month of July, has always had a passion ...