Smokey Bear was born on Aug. 9, 1944, when the U.S. Forest Service and the Ad Council agreed that a fictional bear would be the symbol for a fire prevention campaign.

A Smokey the Bear forest fire prevention sign stands in front of snow blanketing the Sierra Nevada mountains after recent storms increased the snowpack on February 23, 2024 near Bishop, California ...

Smokey Bear was born on Aug. 9, 1944, when the U.S. Forest Service and the Ad Council agreed that a fictional bear would be the symbol for a fire prevention campaign.

Smokey Bear at a U.S. Forest Service event. “Only YOU can prevent wildfires.” Smokey Bear has advocated fire safety and prevention since 1944. At 80 years old, Smokey is the centerpiece of the ...

Smokey Bear’s public service ad was created at the height of World War II in 1944. The U.S. Forest Service had been fighting forest fires for years, but the attack on Pearl Harbor brought a ...

CAPITAN, N.M. (AP) — There will be 75 candles on his birthday cake and Smokey Bear still hopes none of them start a forest fire. The icon of the longest-running public service campaign in the U ...

Fire burns near a Smokey the Bear fire warning sign as the Oak Fire burns through the area on July 24, 2022 near Jerseydale, California. Smokey Bear’s public service ad was created at the height ...

The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey ...

The longest-running U.S. public service ad turns 80 today. We're taking a look back at Smokey Bear's origin and the evolution of his message.