Eugene Levy’s trademark eyebrows fly off for Little Caesars. A tongue dances to Shania Twain to promote Nestle’s Coffee Mate ...

Of the ads that have already been released, here’s a sampling of the approaches advertisers are taking during the big game this year.

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over ... Kevin Bacon and YouTuber Sean Evans. Adorable sloths undergo mishaps because ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over ... Kevin Bacon and YouTuber Sean Evans. Adorable sloths undergo mishaps because ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over ... Kevin Bacon and YouTuber Sean Evans. Adorable sloths undergo mishaps because ...