Achieving scale allows Shopify's flywheel business model to work, much like Amazon. Shopify is using its scale to leverage transaction data as it has visibility across tens of billions of ...

The software adds a button to the website’s product pages where it usually says “add to cart.” The new button says, “Make an offer with ergo.” Consumers can then click that button to ...

Shopify has not increased the price of its monthly subscriptions on any of its three existing plans since 2017, which as we’ll show below, has been a drag on profitability.

Next, make sure your theme is built to convert. Look for sticky add-to-cart buttons, reviews, upsells and trust badges baked in. You'll also want to look for a theme that is easy to edit.

Why you should be cautious. The stock has a rich price-to-sales (P/S) ratio of 12.37, higher than the S&P 500's P/S ratio of 2.4.Its valuation is also much higher than other publicly traded e ...