Alphabet’s second-quarter profits topped estimates as the parent company of Google showed strong growth in its advertising and cloud computing divisions, while it boosted its spending plans on ...

The search for a unique domain name is crucial in today's landscape. With branded searches on the rise and Google's ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling ...

The integration lets advertisers import cost data, access lead gen reports, and build funnel-based audience segments.

According to Axios, ChatGPT now processes more than 2.5 billion prompts per day, with around 330 million of those coming from ...

Learn how Google’s Target Impression Share bidding works, and why chasing visibility might be costing you conversions.

With generative AI tools changing how people search, the way companies structure their marketing strategies, hire teams and ...

For the first time, Netflix cracks Nielsen's top three channels by views on US TV sets. But YouTube is still No. 1.

Digital Marketing Scotland, established in Kilmarnock, has rapidly become a trusted name in the digital marketing industry.

DuckDuckGo launched in 2008 and now offers web browsers on Windows, Mac, iOS, and Android. Its browsers come full with ...

The digital marketing world is changing more quickly than at any time in recent memory. Marketers need to be ahead of the consumer whose behavior is evolving with the new technologies. Voice search, ...

You might not notice Gmail ads a lot— the few ads we do get are made to blend in like emails, so they tend to be a non-issue ...