Delta is improving its pandemic-weakened balance sheet, with around 1.6 times net debt/EBITDA at the end of 2024, down from just over 3 times at the end of 2023. Among airlines, it looks pretty good.

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Your Music Marketing rebrands as Ctrl+Reach, reflecting its US expansion and advanced technology in social media marketing.

Most organizations don’t need more cybersecurity tools. The reality is that businesses require better boundaries in 2025 to ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or get treated for an infection.

Effective market segmentation not only identifies the most profitable customers—it also optimizes pricing, distribution, and new product development.

A Britpop Spotify market segmentation map can help us to find the answers to those targeting questions. So, let’s build one as an example that I will also use to explain the segmentation process.

This blueprint offers a systematic guide to implementing successful client segmentation, ensuring firms not only understand their clients better but also optimise operations for sustainable growth.

Lead Scoring: The Value In B2B Marketing Discover how lead scoring can transform your business by streamlining your sales & marketing efforts, increasing revenue, & boosting your ROI.

AI-driven customer segmentation has emerged as a game-changer, empowering businesses to extract deep insights from vast amounts of data and optimise their marketing efforts like never before.