When we use vector modeling along with segmentation analysis, we can also compare how messaging may need to be similar or different for different groups. For example, I used segmentation analysis and ...

This edition of Data Spotlight focuses on combining revenue breakdowns with holdings to assess trade exposure, using news ...

The UK cybersecurity industry must innovate and adapt continually to address new and emerging technologies. By Iraklis Mathiopoulos ...

Kenvue has five brands that generate over $1 billion in sales—Johnson’s, Neutrogena, Listerine, Tylenol, and Aveeno—as well as a number of brands that generate over $400 million in sales: Nicorette, ...

In order to understand the market potential of a new Alzheimer's treatment, and how best to market and brand the product, market researchers must segment and survey a wide range of stakeholders ...

Additionally, Nitto exits production of materials in decline, or for which it no longer has a competitive advantage. For instance, in 2020 it ceased manufacturing liquid crystal display materials, ...

Characterization of intracellular synapse heterogeneity aides to understand the intricate computational logic of neuronal circuits. Despite recent advances in connectomics, the spatial patterns of ...

Researchers show how ChatGPT can generate code to control lab equipment, allowing scientists to automate experiments without ...

Recently, fellow columnist and Vice Chair of the Peachtree City Planning Commission Kenneth Hammer wrote a column about “myths” about Peachtree City’s budge ...

Looking back on general industrial machinery stocks’ Q1 earnings, we examine this quarter’s best and worst performers, ...

Introduction: A Growing Focus on Agricultural Emissions. While Small Engines Market is typically analyzed through the lens of ...

The patient segmentation process is dynamic, whereby certain life events or disease stages will push one towards a certain segment. However each segment has its own significantly different ...