Social Proof Features: User-generated content (UGC), reviews, and ratings serve as powerful trust signals. Consumers rely on ...

In a new paper, digital activist Audrey Tang and others emphasize the need for context and community over clicks.

The Pantanal, located primarily in Brazil with parts extending into Bolivia and Paraguay, stands as one of the world’s ...

Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving ...

Explore an expansive range of theories, models, and literature around the subject of social innovation and sustainability. Dive into examples of practice and take a critical look at the past, present ...

has launched Social Campaigns, the world's first solution combining hyperlocal social media management with creative automation. The tool enables marketing teams to swiftly generate and distribute ...

The Manitoba government’s new advertising campaign encouraging people to ... the government money is being spent on international social media sites. The government announced $140,000 on ...

(Taylor Balkom/The Columbian) SPOKANE — A viral post on social media regarding when state agencies are required to notify parents of suspected child abuse is an example of “politics at its ...

There is both promise and peril in online engagement. Successful users share what works. By   The other day, in front of ...

This time marks the perfect example of how seasonal campaigns can drive consumer engagement and sales. However, the impact of seasonal marketing extends far beyond school supplies and uniforms.

The campaign is currently rolling out across television, digital, radio and social media, ensuring widespread reach with voters throughout the state.

“We welcome independent journalists, podcasters and social media influencers ... Trump rebuffed a number of mainstream media outlets along the campaign trial, opting instead to sit for ...