These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities ...

Learn how Google’s Target Impression Share bidding works, and why chasing visibility might be costing you conversions.

Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results page. High-performing ads that used to be eligible only for top-of-page positions can now ...

When you set up a search or video campaign in Google Ads, you specify a final URL – the landing page for your ad. But let’s say there are a variety of different landing pages that the user may ...

Google is facing a challenge to its decadeslong dominance of the internet's advertising market as AI, the new kid on the block, changes everything. Projections by eMarketer — a digital marketing ...

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock ...

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Google on Wednesday said it's expanding ads within the search and shopping AI Overviews that appear at the top of results, going from mobile to desktop in the US. AI Overview ads are beginning to ...

Offerwall lets publishers give their sites' readers a variety of ways to access their content, including through options like ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode ...

Google is battling separate rulings in two landmark US antitrust cases that found the company illegally monopolized the search and adtech businesses. While the exact remedies haven't yet been ...