Attention incoming Boilermakers! Here is a guide to Purdue academics from a Sophomore, who was in your shoes just last year.

Mobile drives traffic, but AI search favors desktop. New data reveals a growing divide and a huge opportunity for marketers ...

Holding on to yesterday’s content strategy doesn’t just slow you down. It actively undermines your visibility, credibility, and influence with modern B2B buyers because even high-quality content is ...

AI search rewards clear, credible, well-structured content. Learn how to get yours surfaced, cited, and trusted.

Screenshot this flow chart and keep it handy for when you’re shopping, both online and IRL. When you see something you like ...

Search Engine Optimization (SEO) has dominated digital marketing strategies for two decades, but a fundamental shift is ...

With the rise of AI and social media platforms as primary search channels, traditional SEO tactics are falling short. If AI ...

There's a lot to unpack, so let's take a closer look. What is MSTY? The YieldMax MSTR Option Income Strategy ETF is an investment product that offers extreme exposure to Strategy stock.

Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping landscape.

Strategy in 2026 means meeting users where they scroll, swipe, and trust. These realities show how discovery is being reshaped – for good.

Learn how to create effective digital marketing campaigns that will help you achieve your business objectives.