As SEO and GEO converge, learn which traditional skills still apply, which ones need rethinking, and how to stay competitive in the AI era.

Instead of optimizing just for search engines, the goal now is to shape your digital presence credibly and compellingly for ...

As AI-driven platforms increasingly shape how brands are represented online, marketing leaders face a new imperative: ...

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...

Prompt engineering is the practice of priming LLM queries to increase quality and reliability. Users cannot fully safeguard ...

Large language models (LLMs) show promise in correcting human errors, but many falter when those mistakes are rooted in ...

Artificial intelligence tools like ChatGPT and Claude are set apart from search engines thanks to their chat component.

Trust is eroding as search results increasingly feel generic or suspicious. Even basic questions now return shallow answers ...

“AI has changed the way users search. Long-tail queries are becoming far more commonplace, so the use of broad match and the ...

People are increasingly turning to AI for answers, and publishers are scrambling to find ways to consistently be surfaced in ...

Using prompt injections to play a Jedi mind trick on LLMs A handful of international computer science researchers appear to ...