Navigating the AEO era means understanding both the benefits and drawbacks of AEO. For starters, one downside is that small ...

But AI doesn’t always get it right. Google is the only search engine that prominently displays AI summaries on its main results page. DIA TV/Shutterstock How reliable are AI searches?

Learn what search terms are, how they differ from keywords, and why they matter for SEO and PPC. Start targeting the right queries to grow your traffic.

Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.

According to tech industry analysis company TechJury, the number one result on Google search pages captures an average of 27.6% of all clicks. Search engine optimization (SEO) can boost your r… ...

My search results using the engine were up to snuff. Like many other options here, Qwant is getting into the AI act with its Qwant Next tool, but that's still in beta and only for users logged in ...

Major news outlets are in crisis mode as artificial intelligence chatbots pushed by Google and other Big Tech giants crush website traffic. Google has rolled out an “AI Overviews” feature in ...

There’s a long way to go. Based on Similarweb’s U.S. estimates, Expedia got 88,000 referrals from AI search engines in May. It got 34 million referrals from search.

Reddit leads in search visibility growth, according to a SISTRIX report, raising questions about Google’s preferences for user-generated content (UGC). 3.0K Reads Jan 23, 2025 News SEO Strategy ...

Love it or hate it, AI is here to stay, and there are great use cases for incorporating into your team. Our new ebook, SEO In The Age of AI, collects our best articles, strategies ...

Update your content. At least once a month, update content or add new content to your blog to keep your website fresh for customers and search engines. Manage updates.