The rise of AI in search is not some future hypothetical; it’s already here. If you’re still playing by 2019’s SEO rules, you’re already behind.

Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task ...

Former Google Search engineer Andrew Yan launches Athena, a startup helping brands optimize their visibility in AI-generated ...