E.l.f. Beauty has partnered with globally recognized activist, Nobel Peace Prize nominee and astronaut Amanda Nguyen to tell ...

At the UN in New York City, e.l.f. partner Amanda Nguyen, the soon-to-be first Vietnamese woman in space, assembled a lineup ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty is set to transform the beauty landscape in Germany with its "e.l.f. von zehn" campaign, built on the brand's commitment to be a different kind of ...

e.l.f. Cosmetics Glow Reviver Lip Oil Glimmer in Princess Cut Glow Reviver Lip Oil Glimmer in Princess Cut The new lip oil is the perfect way to add an extra touch of sparkle to your daily makeup ...

"I remember when it first went viral, I was like, 'Yes, e.l.f.!' It felt like rooting for a bestie. And now to have Powder Filter with it—it's the best duo. And it just makes my makeup look so ...

One of the biggest beauty trends over the last few years, “cloud skin” is all about a gorgeously radiant yet softly blurred makeup base. As it happens, Trainor’s e.l.f. collab includes ...

E.l.f. created the Cloud Skin bundle featured in the campaign after recognizing interest in soft matte makeup, which has seen global hashtag views on TikTok increase 168% year-over-year, according to ...

Recognizing the rising interest in soft matte makeup, with global hashtag views up +168% year-over-year according to Spate 2, e.l.f. harnessed this energy to create a dynamic, playful campaign and ...

That's right, the viral e.l.f. Halo Glow Liquid Filter ... That Bass") by also introducing an e.l.f. x Meghan Cloud Skin bundle. It features her makeup faves like the new Halo Glow Powder Filter ...

Well, now the makeup companies are getting in on it. The latest is E.L.F Cosmetics. The E.L.F Cosmetics dog toy is the Pawer Grip Primer! It's a plush toy with a squeaky inside, and it's shaped ...

Here's the difference between "best by, "sell by," and "use by" dates on different foods.