Pro makeup artists explain how to achieve the Love Island star’s beauty look: from the best products and techniques to what you should avoid.

Between the buttery-soft texture, effortless wear, and keepsake-level design, it’s easy to see why shoppers — from college kids to their moms — are calling this lip cream their new obsession. If ...

An influencer is going viral for her makeup routine – in which she applies a full face of cosmetics onto a piece of saran ...

I tested Saie's best-selling makeup products like Super Gel and Dew Bounce for a month. After swapping my routine, here's ...

Ahead, Gonzalez puts Who What Wear in the makeup chair as she breaks down a dreamy, 1970s-inspired makeup look that pulls ...

Sweed's Lip Liner has a soft, velvety formula that glides onto the lips without tugging or pulling. Trust me—after using it, I was obsessed with the product. The vegan formula is long-lasting and can ...

The secret is finally out. Reneé Rapp has shared her three-product lip combo in a video posted to Allure’s YouTube channel on ...

This mask earned a spot both in our Korean skin-care guide and in the beauty bags of Wirecutter staffers. It’s cute, yes, but we love it for more than its looks.

Sketched along the lip line for definition or worn as sheer and long-lasting colour, these are the best lip stains to add to your makeup bag.