Today, Sanrio debuts its own virtual “My Hello Kitty Cafe” on Roblox, a global platform bringing millions of people together through shared experience Sanrio® Creates Its Own Immersive World ...

Following Hello Kitty's Minecraft collaboration, Sanrio's fan-voted most popular character of 2024, Cinnamoroll, arrives in Roblox for a cloudy and kawaii new game release. Officially licensed ...

Licensing push stepped up abroad, and younger set courted on Roblox Sanrio aims to expand its licensing business, leveraging the popularity of Hello Kitty and other characters. (Photo by Mai Kitagawa) ...