The viral blind box craze blends surprise, scarcity and social media to fuel a booming global business — and spark debate about the risks and rewards of mystery-box shopping.

Following the release of the live-action movie, Walmart is selling "How to Train Your Dragon" blind boxes. Here's how to shop the ultra-cute merch.

Uniko on Valencia Street is a boutique dedicated to blind box collectibles, featuring brands like Smiski and Sonny Angels.

Keiko, a blind box store modelled on the international sensation Pop Mart, is opening in Castle Quarter.

HONG KONG -- China's burgeoning "designer" toy industry has entered the spotlight with the meteoric rise of Pop Mart, whose blind boxes with random toys have won the hearts and wallets of young ...

New record for ‘blind box’ toy: Human-sized Labubu figure sold for whooping $150,000 at Beijing auction — Check details A human-sized Labubu figure was sold for over $150,000 at an auction ...

Let’s Go to Miniso for More Sanrio Blind Boxes to Unbox! Church stormed by ICE agents in California Meet the newborn pygmy hippo named by 116,000 fans worldwide Brian Wilson's Cause Of Death ...

The blind-box market is worth billions of dollars per year, and the most successful players in this industry thrive on loyal fans, social media and some clever marketing tactics.

Pop Mart’s blind box strategy, where the brand sells limited editions to customers without them knowing exactly what they’re buying, amplified its collectability and viral appeal by tapping into the ...

They may look like innocent collectibles, but blind box toys tap into powerful psychological mechanisms that, concerningly, keep people coming back for more.