The segmentation is only as good as the data. One can get data directly (first-party data), from partners (second-party data) or purchase it from external sources (third-party data).

Bundling like-minded consumers into the same groups increases the likelihood of scoring the sale. Thanks to the digital ...

Gary Comer, founder of mail order clothing retailer Lands' End, once said “Think one customer at a time and take care of each one the best way you can”. Back in the early 1960s, when data and ...

Marketing Strategy Sample. There are three key components for developing a sound market penetration strategy: market sizing, market segmentation and embracing the technology adoption curve.

What do you do when you know third-party cookies are going away? You double down on your first-party data and build the customer experiences your customers deserve. Or that’s the theory. How you do ...