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Tracking transformation benefits is a recurring blind spot. Teams rely on lagging indicators and face pressure to show ROI prematurely. Finance demands clear metrics; transformation offices struggle ...
CX is in danger of becoming corporate theater. Here's what went wrong—and what CX leaders must do to get it back on track.
NHS Commercial guidance on applying social value in the procurement of NHS goods and services In 2020, the NHS became the ...
It’s not every day that a room full of leaders pause their busy schedules, drive and fly in from multiple locations in Nepal and India, and sit shoulder-to-shoulder not to command—but to learn.
The takeaway? Treat AI like a new department: Hire thoughtfully, set guardrails, measure impact and, yes, celebrate wins at ...
In ‘The Dark Pattern,’ Guido Palazzo and Ulrich Hoffrage show how companies blind themselves to ethical failings.
Many brands still fail WCAG standards. Treating digital accessibility as a risk may finally drive real progress.
Tech in all its forms is table stakes for law firms these days. In addition to embracing AI, firms are also tapping into ...
Choosing the right lead generation partner ensures qualified leads, efficient outreach, reduced costs, improved visibility, ...
As digitalisation continues to evolve, staying fluent in its language is not just helpful—it’s essential tool to get ahead ...
2d
Bizcommunity on MSNWhy CMOs need to rethink marketing effectivenessThe data is murky, the goals keep shifting, but the board wants better results. Marketing effectiveness is in decline. CMOs ...
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