Discover how Indian marketers can reclaim their strategic influence in the face of rapidly evolving AI technologies. Learn ...

What makes a customer choose your restaurant? It’s the story they see, the feeling your brand creates, and the way you ...

Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue. The post Salesforce Agentforce: What you need to know appeared first on MarTech.

Learn why vivid, emotionally grounded content works better than lifeless feature lists in today’s AI-powered search ...

John Musser, founder of ProgrammableWeb, had a front-row seat to the birth of web mashups and the evolution of the API ...

Three things every marketing leader should know about winning with AI today.

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

This article shows how B2B marketers can use AI to create consistent, high-quality content at scale without sacrificing strategy or brand voice.

Leena claims that initial customer reactions to the AI colleagues have been overwhelmingly positive. The chief experience ...

Additionally, it has enjoyed good customer retention throughout its cloud transition and is experiencing solid annual contract value growth. However, Pegasystems has displayed inconsistencies on the ...

We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

Wall Street estimates that AppLovin's earnings will increase by 55% annually through 2026. That makes the current valuation ...