Discover how Indian marketers can reclaim their strategic influence in the face of rapidly evolving AI technologies. Learn ...

What makes a customer choose your restaurant? It’s the story they see, the feeling your brand creates, and the way you ...

Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue. The post Salesforce Agentforce: What you need to know appeared first on MarTech.

Learn why vivid, emotionally grounded content works better than lifeless feature lists in today’s AI-powered search ...

Three things every marketing leader should know about winning with AI today.

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

This article shows how B2B marketers can use AI to create consistent, high-quality content at scale without sacrificing strategy or brand voice.

Leena claims that initial customer reactions to the AI colleagues have been overwhelmingly positive. The chief experience ...

Profit up 19%, Google Cloud growth of 32% year-on-year, and an AI spending spree that continues unabated - the highlights ...

Failure to look critically at everything that tomorrow promises is likely to leave marketers and agencies in a position where ...

Australia Post is set to use Adobe software as part of its customer experience transformation program to improve how ...

Additionally, it has enjoyed good customer retention throughout its cloud transition and is experiencing solid annual contract value growth. However, Pegasystems has displayed inconsistencies on the ...