Salesforce today announced the plan to integrate Einstein GPT and data cloud with its workflow automation tooling Flow.

Genie is a new data integration model that underlies the Salesforce platform with the aim of moving data wherever it’s needed most -- and doing it fast.

Salesforce said on Thursday it would buy Own Company, a provider of data protection and management solutions, for $1.9 billion in cash to accelerate growth of its data security and privacy products.

Piper Sandler upgraded Salesforce stock to overweight on new pricing, product bundling potential and the software maker's ability to grow free cash flow.

Analyst upgrades Salesforce to Overweight, raising price target to $325, citing cash flow potential. New pricing, packaging, and AI integration could drive Salesforce's recovery by 2026, says analyst.

These 10 updates will help marketers in the Salesforce platform work smarter. The post 10 must-use marketing updates in the Salesforce Summer 2025 releases appeared first on MarTech.

Salesforce Inc. is expanding its generative artificial intelligence footprint today with new capabilities for its Einstein GPT general-purpose AI assistant that allow it to work with its Flow ...

Automation has always been underlying Salesforce product development, but it's more important than ever to users such as NASA. Salesforce has announced plans to integrate Einstein GPT and Data Cloud ...

IDP integrates with the Anypoint platform as well as automation solutions Flow and RPA, which enables users to automate the integration of the extracted data with downstream Salesforce systems.

Salesforce is buying AI-powered cloud data management company Informatica in an approximately $8 billion deal.