The more valuable a mail-in rebate is, the more likely consumers are to redeem it. The opposite holds true as well, creating distinct opportunities for retailers. Retailers who offer small rebates ...

Sales Promotion Programs. Sales promotion programs are vital components of comprehensive marketing strategies, using the appeal of lower prices or complimentary goods to gain market share from ...

But CompUSA beats the pair by $100 by substituting the printer to lower the list price to $1,049. It then adds its own $100 mail-in rebate to HP's $150 mail-in rebate. The price works out to $799.

BOGO, Going out of business sale, coupons, rebates, discounts, all of these are examples of Sales Promotions that firms use to entice customers to buy or at least visit their store. Here we look at ...

Aiming to boost holiday sales, Apple Computer is offering a $150 rebate or a free digital camera with the purchase of one of its two pricier iMac models. With the mail-in rebate, the price of the ...