Amazon's Prime Day Was the Company's Biggest Sales Day Ever . The online retailer said Wednesday that the self-created holiday was its biggest sales day ever, with worldwide order ...

One of the most impactful strategies Beau recommends is starting with low-barrier conversion events ... improving the account’s estimated action rate and user value. When the sales campaign followed, ...

A conversion rate optimization agency is one of the smartest investments a digital business can make. While others chase ...

Google's latest conversion metric lets advertisers track the brand buzz their ads generate across Search and YouTube.

Learn how to nurture leads and boost conversions in complex B2B sales with targeted strategies and personalized outreach.

Zeta Global Holdings posted 36% YoY revenue growth in Q1 to $264 million, marking its 15th straight beat-and-raise quarter.

AI is transforming outbound sales. But somewhere along the way, we confused volume with value. In a world rushing to automate, we’ve started to lose the very thing that makes sales work: real ...

Discover how AI-powered PPC strategies can help you reconnect with high-intent mid-funnel prospects and drive business growth ...

Your martech stack is powerful — but often impersonal. Redesign key moments in the journey to feel more thoughtful, human and ...

Advancements in data and automation all businesses to measure performance across all functions with greater accuracy.

Overreliance on performance channels in pursuit of short-term gains creates fragility in the growth model, especially when ...

Without a shared view of what counts as a qualified conversion, the numbers from your sales and marketing teams can end up telling very different stories.