Without a shared view of what counts as a qualified conversion, the numbers from your sales and marketing teams can end up telling very different stories.

AI-powered chatbots enable real-time lead capture, qualification, and conversion, transforming demand generation with instant, personalized engagement and accelerated sales for B2B businesses.

The foundation of a full-funnel performance marketing master consists of three stages: top-of-funnel (TOFU), mid-funnel (MOFU ...

Advancements in data and automation all businesses to measure performance across all functions with greater accuracy.

Zeta Global Holdings posted 36% YoY revenue growth in Q1 to $264 million, marking its 15th straight beat-and-raise quarter.

Trinet Group Inc (TNET) maintains its full-year outlook despite flat revenue and challenges in professional services, ...

Your martech stack is powerful — but often impersonal. Redesign key moments in the journey to feel more thoughtful, human and ...

Overreliance on performance channels in pursuit of short-term gains creates fragility in the growth model, especially when ...

Modern U.S. B2B lead generation demands AI-driven, personalized, multi-channel outreach, precise targeting, and transparent ...

WhatsApp chatbots are intelligent assistants, handling initial conversations, qualifying prospects and booking appointments ...

On the recruitment side, AI agents are rapidly changing how staffing firms source, screen and engage with candidates.