While SMS limits you to short, text-based messages, MMS provides more flexibility and creativity in the way you communicate with your clients. “MMS supports images, GIFs and longer messages, allowing ...

Short for multimedia messaging service, MMS is a type of SMS text message that “allows for much larger messages, plus the inclusion of pictures, audio clips or videos,” Reed says.

Short-message service, or SMS, can help businesses stay in direct contact with customers. Customers must opt in to receive texts, so conversion rates tend to be higher than with email.

At its core, SMS, or short message service, is a text-only format capped at 160 characters. It does not include multimedia content, such as video or images. Developed in the 1980s, SMS is among the ...

SMS (Short Message Service) is the most basic form of text messaging and has been around since the early days of mobile phones. It allows users to send plain text messages with a strict character ...

Text message marketing can be an effective tool. If you decide to begin the process of integrating SMS into your marketing regimen, figure out what’s most important to you, whether it’s ...

How short code text messages are safer than regular 10-digit numbers. ... but it's a trustworthy message." Drake said SMS short codes are set up in several ways that prevent fraud, ...

Short Message Service — more commonly known as SMS — is the driving force behind text messaging, a technology that's been around for over 31 years. A standard text message has a 160-character ...