The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many ...

LinkedIn provides a powerful search marketing and networking tool that many professionals and businesses have yet to tap into or to maximize its potential. Learn three ways to get even more value ...

Click-through rate (CTR) is obviously an important metric to consider in various facets of your online marketing strategy. The CTR of your social media posts could determine how much visibility ...

It’s never been easier to use SEO to boost the conversion rate of your website. You have a variety of tools and strategies at your disposal.

Zunch Communications Inc. has introduced the SEO Report Card to let small and midsize businesses compete with their larger counterparts on the Web. The report card grades SMBs on critical ...

There are many SEO strategies focused on improving UX. And these strategies, when backed by data, can lead to increased conversion rates. Therefore, I have discussed some of the most promising ...

This article was co-authored with Joe Arduini, SEO Manager at Internet Marketing Inc. SEO campaigns, while strategic and extremely technical in execution, sometimes overlook the most basic principles.

Google's John Mueller, once again, said that for SEO purposes, for ranking in Google purposes, you do not need to worry about your site's bounce rate. John said this on Reddit "Google doesn't use ...