Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

High-volume keywords don’t guarantee success. Learn how Google prioritizes intent and what you can do to optimize for it.

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...