Search engine marketing (SEM) is the strategic process of increasing a website's visibility in search engine results pages (SERPs). Learn more in our guide.

Search engine marketing (SEM) refers to the practice of improving how customers find your product or service on a search engine (such as Google or Bing) through paid advertising.

Search Engine Marketing, often abbreviated as SEM, is a form of digital advertising that aims to increase a website’s visibility on search engine results pages (SERPs) through paid advertising.

Basics of Search Engine Marketing To help you better understand how SEM works, let’s walk through the process of creating a campaign and the major components of a paid search ad, using Google ...