On April 29, as first reported by Digiday, Walmart launched its e-commerce test inside Roblox via a new “IRL Store” inside its pre-existing Walmart Discovered world. Roblox players loading ...

Walmart announces two new experiences on Roblox: "Walmart Land” and “Universe of Play," where players collect merch, play games, attend concerts and more.

It was made by Walmart in a crossover event with Roblox. But now it's not just limited to immaterial purchases, as players located in the US who are 13 years and older can now actually order real ...

Today, Walmart is announcing the launch of two new immersive experiences in the metaverse mega-platform, Roblox. Called Walmart Land and Walmart’s Universe of Play, the spaces offer unique ...

Walmart Inc. is promoting romance novels on TikTok and enhancing its Roblox offering with augmented reality. The discount giant, which announced in September 2023 that it would deepen its ...

Walmart Is Joining The Metaverse, Targets ‘Younger Audiences’ The anti-union retail giant is opening up experiences in Roblox as it takes its first steps toward Hell aka the metaverse ...

Walmart is playing a long game to build generational brand loyalty. Why it matters: The retailer is investing in immersive commerce like a virtual store called Walmart Discovered geared toward ...

Walmart Inc. has made its first move into the metaverse. The retailer unveiled two immersive experiences Monday on Roblox Corp.’s virtual platform. Walmart Land features fashion, beauty and ...

BRIAN SOZZI: All right, Walmart is making its first move into the Metaverse. The retail giant is unveiling two immersive experiences on Roblox's virtual platform called Walmart Land and Walmart's ...

Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s ...

Walmart’s IRL commerce shop in the experience enables Roblox users to check out the real world items chosen by its partner user generated content (UGC) creators, MD17, Junozy & Sarabxlla.