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HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max ...
India Today on MSN3d
HBO Max returns: Warner Bros. drops 'Max' rebrand after backlashWarner Bros. Discovery has rebranded Max back to HBO Max, citing the strong legacy and consumer loyalty tied to the HBO name, after the Max brand failed to resonate with audiences.
The resurrection of HBO Max comes ahead of the platform's expansion, and Warner Bros. Discovery's upcoming split.
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