Roblox has teamed with toy maker Jazwares to create 40 different toys based on popular ... The retail bundles include a Blister Box bundle of a bunch of characters, as well as a Blind Box, ...

Walmart has launched a pair of new virtual worlds in Roblox, the online game platform popular with preteens. Walmart Land and Walmart’s Universe of Play are thinly-veiled adverts for toy brands ...

Roblox may not match the hit "Baby Yoda" character toy sales anytime soon, but it's a good start. A NERF game on the Roblox platform could be a fantastic marketing move too.

Shares of Roblox Corp. and Hasbro Inc. climbed on Tuesday after the companies announced a deal to create new Nerf and Monopoly products based on the video-game platform. Hasbro, the nearly century ...