The company is building an ad platform, but it could be years before it reaches maturity, Baszucki said. While Roblox is growing overall, its Q1 growth indicators fell short of the lofty 20% goals the ...

Roblox has taken a slow approach to digital advertising. But today it’s taking a considerable step forward, says Ashley McCollum, head of immersive media solutions for Roblox. On this week’s episode ...

The company says that tests of these ads saw completion rates of over 80%. Roblox also announced other partnerships in the industry, including with Cint, DoubleVerify, Integral Ad Science (IAS ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

The other part was that the ad management tools for the game have been updated so that creators will have a much smoother time getting the ads to look like they want and act like they want.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...

Roblox (NYSE:RBLX) shares rose more than 4% in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (NASDAQ:GOOG) (NASDAQ:GOOGL). Over the ...

Roblox is preparing to open up its self-service ad network to more advertisers this year. It just hired Stephanie Latham from Meta as VP of global partnerships. Roblox's partnerships boss ...

For Roblox, the partnership offers more ways for game creators to monetize their efforts while also offering their players other ways to earn benefits inside their games. Google on Tuesday announced a ...

Building a successful activation means taking advantage of the Roblox community, and knowing where to meet players and how to keep them engaged is important. For example, emotes are a vital part of ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.