Nike’s Air Max line has turned 34 years old. To mark the moment, the sportswear brand has enlisted a bunch of kids to build its presence in online gaming platform Roblox.

The brand’s Air Force 1, Nike Blazer, Air Force 1 Fontanka, and Air Max 2021 are available within the game alongside an exclusive Roblox design of the Mercurial football boot.

This is not Nike's first launch with Roblox. The pair partnered together in 2019 on Nike Air Max Day (Image via Nike) This is not Nike’s first launch with Roblox.

Popular video game Roblox Corporation ... Nike said the Air Force 1 and Air Max 2021 will be included and other items in the future. NIKELAND is launching as a free experience for anyone in Roblox.

This is not the first time Nike is teaming up with Robox. They had collaborated in 2019 on the occasion of Nike Air Max Day. The sportswear brand has been getting ready for the metaverse by ...

Nike promoted its Air Max sneakers to kids on Air Max Day this year by building them a special experience in the metaverse. Called Airtopia , it lives within Nike's Nikeland game on Roblox , which ...

After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital “NIKELAND” on the Roblox gaming platform. The all ...

Welcome to Nikeland. Nike unveiled a bespoke world in Roblox on Thursday designed after the company’s world headquarters. The sportswear giant shared many facets and aspects to the virtual world.