Also inspired by Roblox Dress to Impress are the Mystery Models. These are your typical surprise toys. Each star-shaped capsule contains a mini doll, a collectible card, exclusive DLC, and a fashion.

Adding insult to injury, Roblox says, WowWee also included a special code with every $25-$35 doll which allowed its customers to link their real dolls with online avatars on the Roblox platform — thus ...