Walmart Inc. released two sites on Roblox Corp.'s "metaverse mega-platform" Monday, just in time for the holidays, and one of those sites is aimed squarely at a demographic the platform has ...

Walmart Inc. is promoting romance novels on TikTok and enhancing its Roblox offering with augmented reality. The discount giant, which announced in September 2023 that it would deepen its ...

Walmart has launched its Roblox store, letting users buy digital items inside the game that are also sent to them physically via the mail. According to Walmart, it hopes that its stores and tech ...

Walmart is the first retailer to convert its wholesale presence into a compatible e-commerce channel on Roblox, but more than 300 brands have been experimenting with its in-game advertising and ...

It was made by Walmart in a crossover event with Roblox. But now it's not just limited to immaterial purchases, as players located in the US who are 13 years and older can now actually order real ...

Roblox and Walmart have teamed up to change gaming forever, introducing a new layered way to combine e-commerce with billion-dollar monetization.

In addition to Walmart and Sam’s Club, companies like Nike, IKEA, Gucci, Chipotle, and McDonald's have established branded spaces within Roblox to capitalize on its massive user base.

Today, Walmart is announcing the launch of two new immersive experiences in the metaverse mega-platform, Roblox. Called Walmart Land and Walmart’s Universe of Play, the spaces offer unique ...