For its latest metaverse effort, Gap has selected Roblox, a free-to-play gaming platform that has seen explosive growth during the pandemic, especially among kids and teens. Competitors American Eagle ...

Fashion retailer Gap is doubling down on its metaverse strategy by announcing a new, purchase-free virtual experience in Roblox, the popular children’s video game that’s evolved to become a ...

Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to sister publication Marketing ...