Every day, people turn to third-party marketplaces like PlayerAuctions to buy and sell digital goods, be it high-leveled World of Warcraft, rare Fortnite skins, status-building Neopets, or Grand ...

Now, fashion in games isn’t just grand cosplay festivals or finding a neat mask for Link: it’s tapped into older industries, and no better demonstration of this fact is Roblox, where, for ...

Sonic the Hedgehog’s official Roblox debut comes on the heels of his cinematic sequel, Sonic the Hedgehog 2. The sequel broke box office records by raking in over $71 million in its first weekend.

The experience allowed Roblox’s core demographic — roughly ages 9 to 15 — a digital entrée to the rarified world of luxury goods that few can dream of in the real world.

Making Roblox players into Roblox designers. According to the platform's 2023 Digital Expression, Fashion, and Beauty Trends report, more than half of Roblox's Gen Z (17-24 years old) users ...

While the Gucci Garden space on Roblox was open for two weeks last month, the platform’s 42 million users could spend from $1.20 to $9 on collectible and limited-edition Gucci accessories.

But the event still went ahead, providing a digital locale where fans could buy Gucci accessories for their Roblox avatar. A pair of Gucci diamond-framed sunglasses were sold at the event for 120 ...

Survival & Crafting The 33 best Minecraft skins to give your avatar a cool new look. ... Naturally, as part of that, it also lets you express your own personality through your digital Roblox avatar.

Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.

Roblox offers an opportunity, then, not just for play, but for digital-first designers and entrepreneurial retailers. Bronstein says virtual fashion is “huge” within the Roblox community.