Who wouldn't want a robotic spider sidekick for their character? On May 19, 2022, the Roblox world was introduced to a cute little shoulder accessory called the Spider Cola.

As part of The Drum’s Metaverse Deep Dive, we round up some of the best examples of brands causing a stir within the virtual online world by creating out of this world experiences.

The limited-edition Coca-Cola Zero Sugar Byte — developed by Virtue, an agency owned by Vice Media Group — is an extension of the brand’s ongoing ‘Real Magic’ campaign.