The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted visits.

Roblox has put out a method by which creators can add more texture to their clothes to make them stand out more. Details here ...

Rivals thought kids on Roblox might like a soccer video game with an anime vibe. It sold a few months later for more than $3 ...

Roblox’s presence on TikTok has taken a strange turn – and their ads are weirder than ever. In this video, I take a look at some of the oddest, cringiest, and most confusing TikTok ads ...

Netflix to Launch In-House Ad tech Suite Across EMEA Netflix will begin rolling out its in-house advertising suite across EMEA this week, to expand its ad capabilities to all 12 of its ad tier markets ...

Roblox has introduced a new format of video advertising on its gaming platform, allowing gamers to watch ads for rewards. The company has partnered with Google to enhance its ad business.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...

Online gaming platform Roblox has teamed up with Google to offer 'Rewarded Video' ads that can now be purchased programmatically through Google's advertising solutions and Direct IO. This comes as ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox’s latest advertising venture offers brands and agencies the option to purchase these new ad formats either directly or through Google’s advertising platform.