This will be Chipotle’s second foray into the Roblox metaverse platform, with the first being the Chipotle Boorito Maze game, which launched last Halloween and let customers earn virtual prizes.

On April 29, as first reported by Digiday, Walmart launched its e-commerce test inside Roblox via a new “IRL Store” inside its pre-existing Walmart Discovered world. Roblox players loading ...

Walmart thinks it's a good idea to let kids buy IRL items inside Roblox. Teens age 13 and up can shop for goods inside virtual stores before getting products shipped to their house.