On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time ...

The game accounts for as much as 30% of Roblox’s total activity, they estimated. “We have seen other titles break 10%, but we don’t think Roblox has ever had an experience be this dominant ...

Roblox players are going to start getting paid to watch ads. Players who opt into full-screen ‘Rewarded Video’ ads will get things like in-game currency and power-ups.