Roblox expanded its e.l.f. Beauty partnership last July, with Walmart powering the beauty brand’s virtual kiosk, where gamers based in the U.S. could purchase a physical hoodie highlighting the ...

Gamefam CEO on ‘Roblox’ and ‘Fortnite’ Brand-Building for ‘Barbie,’ ‘My Hero Academia,’ New Coldplay Album and More By Jennifer Maas Plus Icon ...

Roblox Corp. is intensifying its push to capture 10% of the global gaming market, leveraging artificial intelligence, genre diversification, and strategic brand partnerships as central pillars of ...