Roblox expanded its e.l.f. Beauty partnership last July, with Walmart powering the beauty brand’s virtual kiosk, where gamers based in the U.S. could purchase a physical hoodie highlighting the ...

OAKLAND, Calif., April 24, 2025--e.l.f. Beauty (NYSE: ELF) is making history as the first-ever beauty brand to launch a financial literacy game on Roblox. This experience is specifically designed ...

Gamefam CEO on ‘Roblox’ and ‘Fortnite’ Brand-Building for ‘Barbie,’ ‘My Hero Academia,’ New Coldplay Album and More By Jennifer Maas Plus Icon ...