I’m hoping that Barbie can help shape the future of Roblox roleplay.” Sobel added that Roblox helps bring players together beyond the limitations of the real-life dolls.

Roblox Dress to Impress Fashion Dolls. ... At 12 inches, she’s standing at about the height of Barbie. The doll is posable, showing joints at the elbow, wrist, and knee ...

Mattel Launches A Barbie DreamHouse Experience In Roblox - 10/04/2023. Recently Concluded Events Marketing Automotive Conference and Awards April 16, 2025, NYC

Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp.

Roblox is a game that appeals to users of the demographic which also plays with Barbie or Polly Pocket dolls on a regular basis, and this collaboration means real-life creativity can transfer into ...

Adding insult to injury, Roblox said, WowWee also included a special code with every $25-$35 doll which allowed its customers to link their real dolls with online avatars on the Roblox platform — thus having the virtual world copying the real world copying the virtual world. WowWee called this funhouse mirror the “My Avastars: RP experience."

Roblox Corporation announced they have partnered with Mattel to bring the worlds of Barbie and Polly Pocket to their game. For the next month, players will be able to add both franchises in ...

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft ...