Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October. By tapping into Gamefam’s metaverse gaming expertise, Mattel ...

GamesBeat spoke with Jay Sobel, Gamefam’s lead game producer, about Dreamhouse Tycoon and its launch on Roblox. Sobel says that the Barbie IP translates well to the metaverse, “In real life ...

Mattel Launches A Barbie DreamHouse Experience In Roblox - 10/04/2023. Recently Concluded Events Marketing Automotive Conference and Awards April 16, 2025, NYC ...

In Roblox: Barbie Dreamhouse Tycoon, building your dream digs is just the start why not add a sweet ride to match? Whether youre eyeing a cute golf cart or a flashy convertible, ...

Moreover, this is a key component of the platform’s business. In 2022, 1.8 billion total avatar items were sold on the Roblox Marketplace. Through 2023, the company anticipates creators ...

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft ...

Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp.

Roblox is a game that appeals to users of the demographic which also plays with Barbie or Polly Pocket dolls on a regular basis, and this collaboration means real-life creativity can transfer into ...

Roblox Corporation announced they have partnered with Mattel to bring the worlds of Barbie and Polly Pocket to their game. For the next month, players will be able to add both franchises in ...