Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October. By tapping into Gamefam’s metaverse gaming expertise, Mattel ...

GamesBeat spoke with Jay Sobel, Gamefam’s lead game producer, about Dreamhouse Tycoon and its launch on Roblox. Sobel says that the Barbie IP translates well to the metaverse, “In real life ...

Mattel and Gamefam have announced the upcoming release of Barbie DreamHouse Tycoon, the first official Barbie game to be released on Roblox.. The release follows a successful beta launch of the title, ...

Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp.

Roblox is a game that appeals to users of the demographic which also plays with Barbie or Polly Pocket dolls on a regular basis, and this collaboration means real-life creativity can transfer into ...

Roblox Corporation announced they have partnered with Mattel to bring the worlds of Barbie and Polly Pocket to their game. For the next month, players will be able to add both franchises in ...

Gamefam Studios has partnered with Mattel to bring Barbie to the platform in Barbie Dreamhouse Tycoon, a free-to-play life sim to be released Oct. 6, 2023 Surely next up is Mojo Dojo Casa House Tycoon ...

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft ...

The Forever 21 x Barbie collection replicated its real-life inspiration and campaign using Roblox’s latest Layered Clothing technology for hyper-realistic 3D clothing that fits any avatar body type.