Balenciaga’s newest initiative joins other luxury brands like Gucci, which recently staged its own virtual reality fashion exhibit on Roblox.There, a digital version of Gucci’s Dionysus bag ...

Gucci and Roblox. In May 2021, gaming ... Balenciaga went a step further with a DOOH activation, creating a 3D billboard experience in London, New York, Tokyo and Seoul. 5. Selfridges and Pokemon .