Roblox will scan video selfies of teens to assess their ages as part of a new Trusted Connections feature that gives users ...

Sony Pictures is teaming up with Gamefan on a Karate Kid: Legends Roblox game to market to movie to younger generations.

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit.

Roblox has launched a new format of video advertising on its gaming platform and announced a partnership with Google (GOOGL.O) to help boost the growth of its nascent ad business. Gamers can ...

Roblox has introduced a new format of video advertising on its gaming platform, allowing gamers to watch ads for rewards. The company has partnered with Google to enhance its ad business.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Roblox is introducing Rewarded Video Ads, allowing players to earn in-game currency and power-ups by watching ads.

Roblox also hinted at the introduction of additional ad formats, including billboards, to Google Ad Manager in the near future. The collaboration with Google and the push into video advertising are ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox’s latest advertising venture offers brands and agencies the option to purchase these new ad formats either directly or through Google’s advertising platform.

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.