Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Specific to Roblox, the company’s Rewarded Video ads let users opt-in and watch 30-second full-screen video ads within the company’s immersive games. In return, users get in-game benefits ...

The Roblox dev team broke all of it down in a new blog post: “We are excited to launch several long requested upgrades to Roblox Ads Manager that place your growth at the center of your experience.

Similarly, Roblox must balance advertising (and the nature of the advertising content) with regulatory and safety issues. Failure to do that could impact the relationship with parents and regulators.

Roblox (RBLX) shares rose in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (GOOG) (GOOGL). Read for more.

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

Latest Roblox roadmap reveals reward-based ads system coming soon to games. ... Board Games, Card, Casual, Educational, Family, Fighting, Indie, Massively Multiplayer, Massively Multiplayer ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose to ...